During the summer, my high school cross-country coach used to make us run up a long hill on campus over and over again for practice. He would make us scream, "I love hills" as we did — a maniacal decree that seemed designed for his personal enjoyment.
As it turned out, though, the course where most of our meets were held had a serious hill in the third mile, and so while other schools’ runners would be forced to slow down because they hadn't trained for it, we would be accelerating and cruising on to victory.
We made the hardest part of the race the strongest part of our strategy.
Coach was right... I do love hills.
As the communications director for a U.S. senator and a communications advisor to his campaign, I've experienced a wide range of political communications, from developing aggressive strategies to managing — and avoiding — emerging crises.
Logos, graphics, photos, video and animation have enormous value to messaging activities. Once a professional graphic designer, I know how to leverage the strengths of each channel and enforce the visual characteristics of a strong brand.
Getting the most communications value out of digital platforms requires thinking beyond 140 characters. I have worked as a full-time digital strategist and as a client, so I'm fluent in both languages and know how to get the most out of a digital strategy.
Digital strategy has a habit of intimidating people who don't understand the difference between HTML and CSS. My trainings and lectures on digital strategy are aimed at bridging that gap, with curricula including:
There is more news media than ever before, and yet it's harder than ever for a message to break through. Communications strategy is evolving quickly, requiring new tools and demanding new thinking. My trainings and lectures on comms strategy include curricula on:
I lead messaging and media strategy for political and policy-advocacy activities in the U.S. and Canada for Bono’s non-profit fighting extreme poverty in Africa. I lead communications strategy on an array of global projects and a 16-person, 10-country, three-continent global communications team.
I managed and directed all official communications, including press outreach, digital strategy, and public activities. As the national press secretary, I spoke on the record, briefed reporters on background, drafted press statements, wrote speeches, and prepared the Senator for interviews, including Sunday talk shows.
I teach a master’s class on political digital strategy in the Graduate School of Political Management.
As a consultant, I advised the campaign on message, press, branding, and digital strategies, and managed the campaign’s debate-prep activities.
As a volunteer on leave from the Senate, I managed “bracketing” press activities for visits to the state by Mitt Romney and Paul Ryan, developing targeted messaging, selecting and recruiting surrogates, and coordinating execution.
In addition to developing websites for a portfolio of campaign clients, I worked with several campaigns and organizations to develop and execute innovative digital strategies using tactics including blast emails, online advertising, social media, blog outreach, microsites, and more.
I pitched and worked with a diverse portfolio of campaigns, organizations and corporations in developing and executing innovative web communication strategies. Whether through a robust website, an aggressive email program, social media platforms, or blog outreach, my team’s goal was to build online communities and activate supporters.
I founded this business to work with organizations and Democratic campaigns in three areas: general communication strategy, digital strategy, and graphic design.
I led the policy, press, and communications efforts of the non-partisan government reform think tank and successfully assembled organizational coalitions around several advocacy campaigns and dozens of events.
I also minored in political science, but really, all I did was work at the student newspaper.